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Data protection & advertisements at mail.com

Data protection & advertisements at mail.com

We prefer to only show you what you are really interested on our mail.com online portal and in your mail.com inbox Home page.

Ads and personalization? Isn’t that a contradiction? Absolutely not! To be able to do this, however, we first have to know what you like. And your information, your clicks or your location help us with this. Don’t worry, it is not possible to directly associate the information with you: it is saved anonymously. You can revoke consent for the usage of your data for interest-based advertisements at any time.

What data do we process - and why?

We use the information you provide while setting up your account, like your name and date of birth, to customize your experience.

Through the direct control of relevant advertising, we show you content that corresponds to your preferences, adding value to your experience. Revenue from the advertisements you see on the mail.com online portal and home page allows us to offer you our free services.

To make sure you have the best user experience possible, we process visitor usage data and user group structure in accordance with current regulation. Our partners use user identification, for example, to show us that someone has already seen an advertisement multiple times, which allows us to change it and show you something new.

All user information collected in connection with advertisements on our online portal is subject to the highest security standards. We use cookies to store information, giving you quicker access to the site and to process usage data.

Responsible handling

Revoke consent to data processing

If you would no longer like to receive interest-based online advertising, you can control your ad choices in your mail.com mailbox under “My Account” or by managing cookies for each partner through an unsubscribe function. Please visit www.youronlinechoices.com.

We work with different partners to provide you with advertising based on your interests. If you no longer wish to receive the interest-based advertising provided by them, please visit their Privacy Policies to opt out:

Amazon.de GmbH / Amazon Europe Core S.à r.l.: https://www.amazon.de/gp/help/customer/display.html?nodeId=201908990
Google: https://policies.google.com/technologies/ads?hl=en
Index Exchange: https://www.indexexchange.com/privacy/
OpenX: https://www.openx.com/privacy-center/ad-exchange-privacy-policy/
Primis: https://www.primis.tech/privacy-policy/
Rubicon Project: https://www.magnite.com/legal/advertising-platform-privacy-policy/
Sovrn Holdings inc.: https://www.sovrn.com/legal/services-privacy-policy/
Improve Digital: https://myads.360yield.com/ & https://improvedigital.com/platform-privacy-policy/
Smaato Inc.: https://www.smaato.com/privacy/
Kiosked Ltd.: https://kiosked.com/privacy-policy/ & https://www.kiosked.com/data-processing-policy
Xandr: https://about.ads.microsoft.com/en-us/solutions/xandr/platform-privacy-policy
Criteo GmbH: https://www.criteo.com/privacy/
DigiTrust: https://www.digitru.st/privacy-policy/ & https://optout.aboutads.info/?c=2&lang=EN
Pubmatic, Inc.: https://pubmatic.com/legal/optout/
Smart Ad Server: https://equativ.com/end-users-privacy-policy/
Taboola: https://www.taboola.com/policies/privacy-policy
TradeDesk: https://www.thetradedesk.com/us/privacy

Disable interest-related advertisements and resetting the advertisement ID for mobile devices

On Android devices: By default, the “Disable interest-related advertisements” option is disabled. If you would like to change this, open the Google settings, select “Advertisements”* and activate this setting. Through this opt-out option, you prevent the display of interest-related advertisements based on your device’s advertisement ID.
You also have the option to reset your advertising ID. You can also do this in Google Settings › Advertisements:
Click on “Reset advertisement ID”* and all previously collected information will be reset and the advertising ID on your device will be replaced by a randomly selected number.

On iOS devices: the "Limit Ad Tracking" option is disabled by default. If you would like to change this, open the settings and tap the "Privacy" option. Scroll down to the bottom and tap on "Advertising." Now you can restrict "Ad Tracking". This opt-out option prevents you from viewing interest-based advertising based on the Advertising ID on your device. In addition, you have the option to reset the Ad-ID. Please do so by choosing Settings > Privacy > Advertising: Click on "Reset Ad-ID" and all information collected so far will be reset and the Advertising ID on your device will be replaced by a randomly selected number. *

* Menu navigation may vary depending on the device and version.

Use of advertising ID within applications (apps)

For the direct control of advertising content, we use the advertising ID within our Android application and the identifier for advertisers (IDFA) within our Apple applications, a form of device recognition without personal reference. When you download and use applications from 1&1 Mail & Media Inc., you send us an identification number clearly assigned to your end device (advertising ID). It is not possible to personally identify you based on the advertising ID.

Saving personal data

Depending on the application reference, your anonymous usage data in connection with the advertising will be saved on our online portal and our partners. The storage duration amounts to a maximum period defined by the legal framework. The data is automatically deleted after this.

If third party systems from other companies are used with the delivery of advertising content, these are subject to the same legal regulations on compliance with the permissible storage duration.

Using cookies from external providers, we are able to analyze use behavior on our website, which provides us with a basis for evaluating that behavior. Knowing how users interact with various parts of our website allows us to continually improve your user experience. These cookies are placed by our technical partners and exclusively generate anonymized results. If you do not want cookies from our website to be saved by your browser, click on the following links to receive instructions on how you can deactivate them.

Google Ads
Google Analytics

Your data helps us improve the user experience for our products, websites and applications. We use an automatic and standardized analysis procedure for this purpose. Information about revoking usage of your data for analysis purposes can be found on mail.com's Privacy Policy.

Cooperation with international companies

Of course, it is important to us to comply with all data protection regulations even with advertising measures! With the assignment of advertising space on our internet portal, we work with companies from all over the world. Many companies have sites abroad as well. It may be the case that your anonymous usage data may also be used allover the world to select advertising.

The data protection compliant handling of personal data is regulated by the respectively valid laws - within the EU, for example, by the EU data protection basic regulation.

California Consumer Privacy Act

You can find more information or exercise your rights under CCPA.